6 Tips on
Coping with
Market Turmoil

by David Tripple, President
Pioneer Investment Management

The violent swings in US stock market performance thus far in 1998 have left many investors confused and nervous. Those who enjoyed the strong bull market of the past three years are seriously questioning why they shouldn't take their prior-year profits now as the market has slid from its July 17 high. Investors are also worried that the continuing Asian and Russian economic crises will hurt U.S. companies that have relied on Asia for substantial parts of their business or have invested in Russia. And political uncertainty in Russia has added another dimension of concern. On the other hand, market reboundssuch as those in late April, June, and Septemberwhich can be brief as one day, make others wonder if they should sell to lock in these gains.
As the market displays more volatility, many investors have become uncertain and are tempted to respond hastily. Yet a bail-out strategy on either dip or surge is hard to justify if your goal is long-term. There is always an active debate over the market's "appropriate" level and its short-term direction. So what's an investor to do? Here are six tips on how to stay calm amid market unrest:
Shun emotional, knee-jerk reactions to big market moves, up or down. Make even-handed decisions between dumping and chasing securities after big days or weeks. If the market dives and everyone around you is dumping stocks, panic is understandable. But it's usually a mistake to follow a panicking herd. While past performance is no guarantee of future results, remember that over time, the stock market as a whole has moved upward, recovering from even the sharpest correction. On the other hand, chasing a high flier merely because it has risen quickly may expose you to equally rapid declines, especially if movement is based more on sentiment than substantive news or analysis.
In the 753 10-year periods rolling by month from January 1926 through August 1998, the total return of the Standard & Poors Composite Index of 500 Stocks (S&P) has been positive 96% of the time. In fact, the S&P hasn't had a negative 10-year period since 1941. In 84% of these ten-year periods, the S&P's return has exceededoften substantiallywhat you could have earned in a bank. And, if you're already in the market, you're positioned to catch unexpected moves. Of course, you can't invest directly in an index.
Take the long view. Even the experts have great difficulty getting their market timing right and individual investors should not expect to do any better. Successful investing means keeping a long-term perspective rather than trading in and out of the market, and this is even more true in today's volatile conditions. Remember the power of compounding: over seven years a portfolio which returns 10% a year will double in value. Of course, this illustration does not reflect the performance of any specific investment, and there is no assurance that the market will return 10% in any given year, however, Ibbotson research shows that over the past 70 years, the average annual total return on the S&P is 10.7%.
Understand what you own. When investors hear comments about the market's valuation, they often assume that the same things are true of their portfolio and of their mutual funds. but, unless you own an index fund, the index isn't telling you the true story of price or value. The S&P 500 may sell at an average of 23x times earnings, but individual companies in the S&P may sell for as little as 5x earnings, or as much as 50x earnings. In addition, people usually describe the market using only one or two characteristics, and these provide only a partial picture. Stocks move for a wide variety of reasons, and the price of some companies will rise with the general tide; others may be left behind without reflection of their true value. In short, the market as a whole does not necessarily reflect individual stocks.
Although we believe true value will ultimately dictate the proper equilibrium price, it comes to different individual companies at different times. Therefore, it is wise to focus on the products and positioning of individual firms (or on mutual funds that focus their analysis on individual firms)and not be swept away by general market pundits., What's in the headlines may not be what you own, or ought to own.
Keep your asset allocation targets in sight. Wise investors allocate their assets between stocks, bonds, and cash according to their own particular profile. For example, an aggressive investor with more than ten years until retirement might have 85% in stocks or stock funds and 15% in bonds. A conservative investor in the same position might allocate only half to stocks, 35% to bonds and 15% to cash. Whatever the mix, it should be reviewed at regular intervals and adjustments made as necessary; a falling stock market may mean that you should actually increase stock purchases.
Consider the tax implications of portfolio changes. Although investment decisions should rarely be made on the basis of tax considerations alone, these must be taken into account. Sale of a stock or mutual fund which has appreciated over time could trigger a taxable capital gain which could well be substantial. If you must sell, try to match any gains with corresponding losses to keep your tax liability to a minimum.
Consult a financial adviser. Just as you would call a doctor if you're seriously concerned about your health, seek advice from a professional when financial matters are troubling you. Investment decisions can have serious consequences and it's well worth getting counsel before taken action. Ask a friend or colleague for a recommendation, or consult your local listing of financial advisors.
Editor's Note: David D Tripple is President, Pioneer Investment Management. To receive a prospectus on any Pioneer fund, call 1-800-225-6292. Read the prospectus carefully before you invest or send money.

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