A Unique Approach to Penny Mining Stocks

We're talking today with Dr. Ken Evoy (KE). Ken is a medical doctor who lives in Montreal, Canada. He used to teach and practice emergency medicine at McGill University.
However, practicing medicine has been his part-time "hobby" for the past 10 years, because he has also made millions of dollars as a toy and game designer! On top of that, Ken has been successful at another little pastime ... investing in penny mining stocks.
Ken developed and used his own penny mining strategies during the 1990's. One day, in November, 1996, he sat down again to look for a stock or two that met his criteria. There were none. That's when he decided to combine all his notes and his self-designed database into "the ultimate penny mining stock software."
Originally designed for his own personal use in conjunction with the Internet, he soon realized that "the Web is the ultimate niche marketing vehicle." And so PennyGold was born. Ken's Internet marketing efforts have been successful -- he's already more than halfway to his goal of stopping sales at 1,000 units.
And now to our interview...

B&B: Of all the different kinds of investment markets, Ken, why choose penny stocks?
KE: I wanted to be able to "kill" some area of the investing game on my own. But I knew that I could never compete against the pros in highly studied areas like blue chips, options, and futures. I realized that I would have to develop a specialized "niche" skill.
Being extremely time-squeezed, I needed a "low-maintenance" system ... one that wouldn't require long hours of research ... one that would set me apart from all those people who get ulcers trying to be smarter than the next person.
And then, one day, it hit me. What if I could find "inefficient stocks"? Stocks that are too small for the "big boys" ... stocks played almost strictly by amateurs ... penny stocks!

B&B: So why MINING stocks?
KE: One day, several years ago, I was flipping through the back of the Canadian Mining Handbook. I noticed an amazing pattern in the 5-year trading results of mining stocks.
The juniors fluctuated in price crazily from year to year, with the "high for the year" often being 3-6 times the low, and sometimes as high as 10-50 times the low! They did it almost every year. I can remember laughing and said to myself, "Well, it seems to me the idea is to ignore the psychological hysteria that causes these patterns and just BUY LOW AND SELL HIGH."
You see, Dave, these are stocks where psychology rules, where the typical investor gets over-excited on the greed-driven upside, then over-depressed on the grief-stricken downside... stocks where I only have to OUT-THINK others, and not "out-know" them.
I don't need to be a geological expert. Or learn all about some new "cutting-edge biotechnology." Or worry about competitors. Or study P&L and balance sheets. I just need to understand "the game."
And there's a second big reason that I chose mining exploration companies...

B&B: What's that?
KE: <laughs> NO ONE WILL LEND THEM ANY MONEY. They never have earnings and their only "assets" (their properties) are in fact liabilities that carry escalating claim fees and exploration obligations.
Since no one lends them money, they raise cash by selling more stock. Or they get a cash-rich partner to joint-venture into a promising property. There are so many ways to get THE STORY going. And when they get it going, that proverbial "dead cat" in fact turns out to have nine lives, and bounces up once again.
Of course, they never, well maybe one time in a thousand, find anything. So sooner or later, the stock comes crashing right back down again.
Now, when other companies fall apart, the bank pulls the plug. As a secured creditor, it gets most, if not all, of its loan back. But the company is dead as a doornail.
But no one pulls the plug on a mining exploration company! You see, they still don't owe anyone anything. Except maybe a supplier who was dumb enough to sell on credit. Since they still have a clean balance sheet, they're all set to start a BRAND NEW STORY, all over again.

B&B: <laughs> When you put it that way, mining makes a lot of sense.
KE: Yes, combine the greed-then-grief psychology of the amateur investors, and the recurring cycles, and that's why I chose them as the perfect vehicle.

B&B: <laughs> But it can't be so simple as to just "buy low and sell high," Ken?
KE: No -- I realized that, too. Over time, I developed my own little system that basically...

B&B: Your ideas are a little radical. You must have been nervous. How did you start?
KE: I put aside $5,000 to test the strategy. To be honest, I thought I'd lose it, but I had to see. As a matter of fact, the only thing that gave me the courage to do this was to consider that $5,000 as money that had already been lost!
On average, I spent maybe an hour or two per week searching for and checking out penny mining stocks. Sometimes months would go by that I'd be occupied with other affairs and would barely think about them at all.
So what happened to that original $5,000 that I thought I was going to lose? Well, it didn't lose. In six years, that original $5,000 grew by over $150,000!

B&B: Phew! Not bad at all. But Ken, penny stocks are risky business. How have you accomplished your success?
KE: I focus strictly on companies that explore for gold, diamonds, platinum, oil, silver and other "sizzle" or "treasure-hunting" commodities." Every penny mining investor dreams of turning $1,000 into $500,000, with just one big treasure-finding discovery. This excitement causes the greatest "greed-then-grief" over-reactions on both the upside and downside.
The same psychological overdrive that causes those gigantic fluctuations year after year guarantees that the amateurs will lose money. They buy at the "greed" end of the "greed-then-grief" cycle. They hear about how a stock has gone from a dime to a dollar, and "you better get in now, because this one is going to $10." It never does, of course.

B&B: Why not, Ken?
KE: Because these companies never find anything (or almost never)! <laughing> If you want to invest on the basis that a company may hit a vein, buy a lottery ticket -- your odds are much, much better.

B&B: <laughs> And the odds with lotteries are pretty bad! But if you don't invest on the basis of "striking it rich," what does jangle your juices?
KE: I just want to find a company that will have A GOOD STORY to tell, then wait for it to come out. But I don't wait for the THE STORY to say THE END.
Dave, the first big price surge occurs when THE STORY comes out. It may be an honest effort by a good, solid team. Or sometimes, even maybe usually, it's all just a big stock promotion or scam generated by the promoter. But to put it bluntly ... I simply DON'T CARE why the stock moves. Whether it's an honest effort or a carefully planned manipulation, the bottom line is that THE STOCK GOES UP WHEN THE STORY COMES OUT.

B&B: And then?
KE: It all falls apart when they find "uneconomic grades." That's when all the amateurs panic out of the stock, driving it right back down to a dime. I call this the "grief" end of the cycle. Now I'm oversimplifying of course, but that's the basic idea.

B&B: So basically, rather than being victimized by the hype that plagues penny mining stock investors, your PennyGold strategy actually counts upon that happening and takes advantage of it? That makes a lot of sense. Can you share with us in a bit more detail what is it that you do?
KE: Sure...
FIRST STEP: Using the Internet, I generate lists of hundreds of potential penny mining stocks in a few minutes. PennyGold sifts through these to find the ones that have been killed by investor over-reaction on the downside.
SECOND STEP: I sort out which stocks will live to rise again, AND which ones to eliminate ... the truly dead companies. This reduces the high risks normally associated with penny stocks. If I do a good job here, I can't help but make money with these stocks.
THIRD STEP: I gather specific information on the best of the "STEP 2 survivors." This includes a call to the President of the company, again with very specific questions.
FOURTH STEP: I buy. And then, I simply hold. Once I buy a company, I will hold it for as long as it takes to move. I simply don't think about them again, not until the big move happens.
For example, I once owned 160,000 shares of a company called Golden Briar, bought at an average price 5.5 cents. Held it for months and months. Forgot it totally when my family took a one month vacation. Well, on the flight home, we had a layover in Toronto. So I checked my stocks in the Globe & Mail -- Briar had closed the previous day at $0.41!
Bottom line? Identify those stocks with the most explosive upside potential. "Get in" before THE STORY, sometimes even before the insiders know that they want to "move a stock." "Get out" when the amateurs are in a buying frenzy.

B&B: Ken, how does the current disastrous situation of the junior mining market fit in with your PennyGold approach?
KE: Dave, there's an old saying among penny mining stock investors: "In a strong wind, even turkeys can fly." And believe me, the turkeys were flying in 1996.
So much so that not a single stock fit my criteria by November, 1996! For the rest of 1997, my strategy simply kept me out of the market because nothing fit my criteria. I wish I could say that I was a genius for staying out of 1997's market. But there just were no good stocks (by PennyGold standards) available.
So basically, although no one knew it or said it at the time, that market was way OVERBOUGHT. The amateurs were buying with all their might. It was the ultimate "greed" part of the "greed-then-grief" cycle and Bre-X was the ultimate of the ultimate!

B&B: Notice any difference in the market NOW, compared to 1996? <grins>
KE: It's unbelievable! The Bre-X fiasco and the ever-tumbling price of gold have hammered these junior stocks to all-time lows. The amazing part is that truly solid little companies have been devastated.
And I've been slowly accumulating again since November, 1997. You know what my biggest problem is? Whereas I couldn't find a half-decent "oversold" stock in late 1996, now I have almost too many to choose from!

B&B: So has PennyGold turned up any fantastic bargains lately?
KE: Yes, summer has hammered the juniors viciously. I'm buying stocks that I never believed would fall into my buying range. I find rock-bottom bargains every time I use PennyGold.

B&B: Ken, gold has sunk back down to the US$280 level recently. The smell from Bre-X and other scandals will stay around for a while. What do you foresee for the junior mining markets?
KE: Continued pessimism for at least six more months, Dave.
But only partly because of the price of gold. After all, those cagey old mining promoters always figure some new angle ... if gold is no longer a hot subject for THE STORY, they'll look for (and promote) diamonds in Zaire ... or platinum in British Columbia ... or silver in Utah. It's THE STORY that's important, not the metal.
And personally, I don't care what gold does. As a penny mining stock investor, I am not married to gold. But I AM married to "greed then grief" stocks. So yes, oil and gas ... platinum ... silver ... diamonds ... in short, TREASURE.
But overall, since 1991, when I started my penny mining stock strategy, I have never seen such a severely overkilled market. Even the old-timers who have been in this more than 30 years tell me that they have NEVER seen this kind of market before.
The pessimism is so intense that six months is the minimum. And to me, that means better and better bargains. And the best is yet to come. This coming November and December will feature "K-mart" clearance sales" on just about all penny mining stocks! <grins>

B&B: <laughing> I've got a feeling I know where you're going with this....
KE: Yes, I think we're going to see the last of the amateurs give up -- they'll sell to generate tax losses this year-end. There are already so many incredible bargains out there, but we're going to see a whole bunch more over the next several months.
The smart people, and I know two serious pros who manage junior funds, are giggling. Right now, they're buying and holding for their own personal accounts. When the next big bull comes for the junior mining markets, there's a few people who are going to be making a lot of money.

B&B: That's when you sell your cheaply acquired stock back to the amateurs who are panicking out right now?
KE: Yes, exactly!...
It's amazing, you know. When a bull is going full blast, everyone seems to think it will go up forever. Same in reverse for a bear.
But markets always turn around. If a market is at an all-time high, sooner or later it drops. And vice-versa. It usually happens for some unforeseeable reason ... some bolt out of the blue.
I mean, name me one person who foresaw the disintegration of Asia! It seems like just yesterday that Time magazine was whining about the Japanese buying Pebble Beach and everything else in California! And wasn't everyone talking about a 10,000 Dow just a few months ago?

B&B: Can you foresee the junior mining markets turning around?
KE: Dave, I can't foresee them NOT turning around. Here's the likely scenario...
Eventually, the securities commissions will announce regulatory changes that protect investors. Then a couple of major discoveries make headlines in the press (whetting the appetite of the amateurs). Followed by another Warren Buffet story or two. And then that "unforeseeable bolt" and BINGO!
The juniors WILL rebound ... big-time. Maybe in 2 months, maybe in 6. It may even take a year and a half, although I doubt it takes that long. And when they do, my carefully chosen basket of stocks will increase by at least five to ten fold ... again. <grins> Even now, certain stocks still have the ability to give that sudden big punch.

B&B: Any recent examples?
KE: Sure. In April, a PennyGold owner e-mailed me about Tellis Gold Mining (TLL). Lots of cash, trading at $0.14, less than its cash-per-share value! Many other positive factors that met all the PennyGold criteria. He sent me his research, wanting to be sure he was using PennyGold properly. He was right on track.
In May, it jumped to $0.45, where it's halted pending completion of a reverse takeover with a private high-tech company. Yes, TLL is getting out of the mining business! What an extreme, but perfect, example of the PennyGold strategy of buying before THE STORY. As recently as February, the company had announced dismal drilling results.

B&B: Ken, what's your strategy for the next 12 months?
KE: It boils down to ultra-careful stock selection and "open-to-buy" money management.
Before buying a stock, I must be sure that it can ride out two years of bad news, negative psychology among amateur investors, etc. I'm extra-careful to avoid stock rollback candidates. I look for indicators like working cap and burn rates. I review the Prez's history.
Since NO ONE knows when this market will turn, my top priority is to make sure that the stock will survive for as long as it takes. Then look for the "likely to thrive" factors. In other words, SURVIVE-THEN-THRIVE. PennyGold takes me through all these factors, first to keep me out of trouble, and then to find the best of the survivors.

B&B: What does "open-to-buy" money management mean?
KE: When I find a company I like, I use only a small part of my "open to buy" funds when I first purchase that stock, for two reasons:

B&B: Diversify within such a narrow niche as junior mining companies?
KE: Absolutely! Diversification is a powerful way to maximize returns and minimize risks.
For example, you could divide your funds among...

B&B: Bottom line, Ken?
KE: Pick companies that survive-then-thrive ... and diversify. To succeed in penny mining stocks, you have to...

Those who do that over the next 12 months will see some amazing returns when the markets turn.

B&B: Ken, do you have any other "pearls of wisdom" for our readers?
KE: Two things, Dave.
First, if you do what everyone else does in penny mining stocks, you're doomed to be part of the 97% who lose money in this fascinating investment arena.
Second, two of my favorite quotes. They come from Bernard Baruch (1870-1965), Wall Street financier and adviser to U.S. presidents...

That's about all I do, and it's why I believe that others can do it, too.

B&B: Ken, if our readers want to receive more information on your software and book, where can they get it?
KE: The PennyGold Web site is at http://www.goodbytes.com/pennygold/

B&B: Thank you for taking the time for this interview, Ken.
KE: I've enjoyed it immensely, Dave. Thank you.

Editor's Note: Ken Evoy, M.D. kevoy@goodbytes.com or visit the Web site at http://www.goodbytes.com/pennygold/

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