Overcoming Investment
Obstacles

by Sam Becker

In the 1990s, many of the most risk-averse individuals responded to the siren-call of the-bubble-can't-burst profitability of the stock and bond markets. Yet in spite of the lofty heights of high stock prices and profit-taking, obstacles to investing often crop up to dishearten the minds and emotions of experienced as well as fearful, new investors. Overcoming these obstacles to investing remains a daunting proposition for professional investment advisors and investors.

Willingness to Risk

Obstacles to investing seem mostly related to risk or of taking chances. Fundamentally all investors are people who have goals and dreams, who want to be financially secure, take care of their loved ones and have a happy life. It is thus instinctive to think that investing means to take a chance, to risk taking money away from the very places it may be needed.
Economic consultant Peter L. Bernstein states, (Against the Gods) "The word `risk' derives from the early Italian risicare, which means `to dare.' In this sense, risk is a choice rather than a fate." The mastery of risk -- not taking a gamble or relying on luck -- is at the heart of modern risk management, which is a major tool used in building every investor's portfolio. In other words, when choice is involved, investors have the ability to weigh pros and cons and make appropriate decisions.

Controlling Instincts

In planning for and reaching financial goals today, basic instincts cannot be ignored, but must instead be channeled and used to expedite financial plans. For example, in Taking Control of Your Financial Future, Tom O'Hara stresses the need to set short and long term financial goals. The initial step for goal setting is to get one's spending under control and to set up an emergency fund. "Everyone needs an emergency fund...The emergency fund is your number one priority, regardless of your age, marital status, or however precarious your financial condition. Pay yourself first, trim today's treats to yourself, and accumulate savings." Savings that are needed at a later date ((children's education, retirement, etc.) are the longer-term investments individuals must be prepared to make.
The Motley Fool Investment Guide, written by David and Tom Gardner, also emphasizes the need to control instincts. "True wisdom challenges our preconceived notions or expectations." The authors add, "In the end, every great investment method succeeds by using commonsense wisdom. Dealing in money, the investor constantly must avoid his own instinctive temptation toward fear and greed. Fear and greed will ruin investment returns. This, then, is the true wisdom, to resist one's baser instincts." Learning to choose ameliorates the investment obstacle of fear.

Understanding the Complexity of Investments

Another obstacle to investing centers on the complexity and nature of making investment choices. The National Institute for Consumer Education, through Eastern Michigan University, summarizes investment options as stocks, bonds, mutual funds, real estate, collectibles and futures contracts. The Institute ranks these options by level of risk, then points out the essential complexity of the choices, "Factors to consider when selecting (these) savings and investments include liquidity, risk, return, inflation, diversification, taxes, and stage in the life cycle." Self-study, formal education, workshops and other learning vehicles help investors determine how, when and why to invest.

Dependence Vs Independence

Society teaches us to listen to our parents, respect our elders and trust our leaders. Depending upon others for their knowledge or skill makes sense. Yet unsettling or costly circumstances happen and sometimes teach us to become more reliant on ourselves, to strive for a goal in our own way. The Gorilla Game (Moore, Johnson and Kippola) notes that there is "a shift in our society from institutional trust to self-reliance." That does not mean investors stop talking with professional investment advisors. But many investors, even new ones, are able to discuss technical analysis of investment choices, so must be guided in a different manner. The Tao Jones Averages quotes Lao Tsu, "To resist change is like holding your breath." Don't inadvertently become your own obstacle to investing. Also remember that change brings its own opportunity.

Complexities Remain

Even with the many changes in investing, the initial decision to invest and how to go about it is still viewed by the average individual as a difficult twisted road strewn with all manner of obstacles that (s)he is loath to encounter. Unsettling national and world news-bites add to this maelstrom of obstacles that the professional advisor must guide the investor through.
Editor's Note: Sam Becker is a freelance writer specializing in the financial services industry. He has a degree in Business Finance with more than 20 years experience in business and personal financial management. Sam is a member of a national not-for-profit service organization committed to the education of long term stock investments. For additional information, please call (805) 496-8850.

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