Higher-Paying Banks Are Easier to Contact, Earn Youy More Money

by Robert K. Heady
Bank Rate Monitor

How smart a shopper are youreallywhen it comes to earning top dollar from your bank investments?
Do you roll over, play dead and let the bank walk all over you with low savings rates, just because they smile when you walk into their lobby?
Or are you wise enough to double, triple or even tentuple your money by simply contacting a different FDIC-insured institution that will beat the pants off what your present outfit is paying?
That's no pipe dream. Consumers are losing billions of dollars a year by parking their cash in low-yielding banks, when, if they just took a few extra minutes to do their homework, they could easily fatten their wallets. The trick is to shop two ways:

Example: Floridians earn anywhere from a piddling 0.50 percent to 5.17 percent on their Money Market Accounts, depending on the institution, while the average outfit in the state pays 2.23 percent, according to bankrate.com. On a $10,000 investment, that amounts to a difference of $467 per year in interest!
But if the same customer deposited his or her $10K in the highest-yielding MMA in the country, 5.20 percent at USAccess Bank in Louisville, KY (877-369-2265), they'd even earn 20 bucks more than the top-paying Florida institution was offering.
You can find the best deals in Money Magazine, Your Money Magazine, The New York Times and dozens of other newspapers, and on at least three Web sites: www.bankrate.com, www.ibcdata.com and www.banx.com.
The out-of-kilter rate situation is just as bad in other markets. New York State institutions typically offer 1.41 percent on interest checking, but there are places in New York City that pay 3.15 percent, while at least one Buffalo bank, Fleet National, dangles a paltry 0.60 percent. In Philadelphia, interest on checking even goes as low as 0.20 percent, believe it or not.
Who falls for those losers? Beats me.
If you buy a six month CD in Georgia, the yield will be anywhere from 3.90 to 5.35 percent, with the higher figure being at Net.Bank in Alpharetta (888-256-6932). Assuming you roll the account over for another six months, your $10,000 will earn $535 in one year, or $140 more than the worst deal in the state.
You'll get extra goodies and freebies if you open your high-yielding account over the Internet. There's a $50 bonus with your MMA or CD from Providian Financial, a consistent high yielder with offices in San Francisco, Salt Lake City and Tilton, NH (www.providian.com). Commerce Bank, Philadelphia (www2.yesbank.com) gives you a free digital phone and a $10 savings credit if you open an account with at least $250. Net.Bank in Georgia (www.netbank.com) offers a free checking account yielding 3.05 percent with a $100 minimum balance requirement and no monthly fee.
Indeed, the high-yield business is booming, says Tim Smallow director of deposits for Providian Financial, whose MMA pays 5.01 percent. "Our volume in CDs and Money Market Accounts tripled between January and March, with 2-1/2- and 5-year CDs still the most popular choice. About three-quarters of our customers invest in CDs, the rest in MMAs."
(Tip: When you study high-yield rate tables surveyed by different research services, check the data carefully and always confirm it with the bank. Recently, of 13 top-paying banks on one company's rate table, only 2 of the 13 appeared on another firm's survey, which was conducted the same day, and 2 others showed different yields on the same CD account.)
Contacting the highest-yielding outfits is easy. You call the bank on its toll-free number and ask for the person in charge of consumer deposits. Some institutions have a "national desk" to handle out-of-state transactions. Explain how much you have to invest and for how long. Ask for the rate and yield and for how long they are good (rates can change daily or weekly).
Are there even higher yields for larger deposits? Or lower yieldsor no interest at allif your balance slips below a certain level? What are the fees and charges? Don't be afraid to negotiate a higher rate or lower fees, because today banks aren't afraid to quietly wheel and deal.
When will your interest earnings begin, and after how long may you withdraw funds from a Money Market Account? Request a set of account-opening documents (when you transmit funds, be sure to put your Social Security number on your check or money order).
Editor's Note: Robert K. Heady is the founding publisher of Bank Rate Monitor and is the co-author of the book, The Complete Idiot's Guide to Managing Your Money. You can write to him in care of the Bull & Bear or send e-mail to jrnl8888@aol.com.

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