Day Trading
Is Not for the
Faint of Heart

by Andrew Leckey

Welcome to the jungle.
Jim Wille, of New Canaan, CT, joined the daredevil ranks of day traders two weeks ago, and now commutes to New York City's financial district to conduct electronic transactions at the trading room of EDGETrade Securities.
"I sit on the train with professional traders coming down to Wall Street and they're all complaining about day traders," relates Wille, who has two children and an understanding wife with a full-time job. "But the market is going to do what it's going to do and I don't think we have any real impact in the long run."
Day traders, accounting for up to 25 percent of the volume on Nasdaq and more than $5.5 billion in transactions daily, by definition open and close their positions in the same day, jumping in as soon as they have a sense of the day's action. They claim they make the market more efficient, while critics contend they contribute to its volatility.
Unlike someone trading through most on-line brokers, such as E+Trade, where an order goes to a wholesaler who then fills it, professional day traders trade their own accounts. That makes it possible to take advantage of sophisticated computer tools that include direct access to Nasdaq's private electronic computerized networks, some of which are Instinet, Island and Bloomberg's Tradebook. These give detailed quote information previously available to only market makers.
One strategy tries to buy on the bid and immediately sell on the ask, using the ability to execute split-second trades to turn an immediate profit. Other strategies attempt to take advantage of volatile stocks, buying on dips and selling minutes later when momentum resumes.
Some day traders are risk-takers working from home, others former Wall Street pros with unlimited resources and the remainder semi-pros working out of day trading shops. Traders study news reports, fundamentals, technical analysis, newsletters, chat rooms and Nasdaq trading data.
Day trading shop EDGETrade requires a minimum of $25,000 in capital for an aspiring day trader to get started, though it strongly recommends $50,000 to $100,000. It also requires a $2,500 three-week training course, while Wille completed last month. While there are usually about 30 traders at its office, EDGETrade also has remote traders who access the trading screen via Internet.
"I decided to get training and do my trading here instead of doing everything immediately over the Internet because of disaster stories I heard about people blowing through their money in a month," explained Wille. "I'm looking to do this as a full-time profession, though, truthfully, if I go right through $10,000 and have a two-month period without consistent winning days, I'll have to re-evaluate this decision."
Regulators estimate no more than 10 percent of day traders actually make money. The Electronic Traders Association, an industry trade group, maintains more optimistically that one-third turn a profit, another one-third stay about even, and the rest lose money.
"Normally, day traders hold a position seven to eight minutes on average, so it's trading and not investing," explained James Lee, president of the Electronic Traders Association and founder of Houston-based Momentum Securities. "The two elements of day trading success are a good decision support system that tells you when to buy and sell, and a good grasp of mechanics involved in trade execution."
The average day traders makes 30 to 40 trades per day, involving about 700 shares, said Lee. Three percent of day traders account for 60 percent of volume. If you don't view day trading as a "career path," Lee believes forget bout it. Frequent trading is expensive even at Online rates, it's difficult to move as fast as real professional investors, you must always cover your losses, and you can be felled by computer breakdowns.
Those making less than five trades a day should stick to the Internet rather than working through a day trading firm, according to Lee. Someone starting with $100,000 must be prepared to lose $30,000 to $50,000 as part of the learning curve the first six months, he warned. Day trading makes most sense for someone "in transition" between jobs or with time to spend at home, Lee thinks, not someone intending to quit a stable $75,000 to $100,000 job in order to get started.
"Day trading is like any other entrepreneurial venture in that people don't just walk in and make money, but must first read about it, talk to traders and see who is making money," pointed out Marc Friedfertig, managing member and founder of New York-based firm Broadway Trading and author of the books Electronic Day Trader and Electronic Day Trading Secrets (McGraw-Hill).
Start with lower-priced, less volatile stocks to test theories with as little risk as possible and control your losses, Friedfertig advised.
"Concerns about day trading involve prospective traders not being told the risks or difficulty and not understanding they'll be independent contractors without the typical protections investors have," concluded Peter Hildreth, president of the North American Securities Administrators Regulators and director of securities regulation for the State of New Hampshire.

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