Greenspan Versus
Main Street and Wall Street

by Alexander Paris, editor
The Alexander Paris Report

       Alan Greenspan may soon start feeling as lonely as the Maytag repairman if he raises interest rates a few more times, which it appears he is determined to do. He has already come under criticism by many for trying to slow the good times of our long Goldilocks economic expansion when the consumer price index remains so well behaved. But, in an in-your-face fashion, despite four interest rate increases, consumers have continued to spend with abandon. Driven by the consumer, fourth quarter GDP growth sizzled with a 6.9% surge and now the industrial sector is coming to life as well. More recently, Greenspan has come out of the stock market closet in recent testimony before the House and then the Senate and may soon add Wall Street to his list of critics. While reluctant in the past to admit he would like to slow down the stock market, for fear of being charged with manipulating it, he clearly put it on the table in his testimony. In no uncertain terms, he singled out the rising stock market as playing a key role in creating potentially inflationary excess demand and stated an intention to squeeze inflation out of the economy by bringing the growth in asset values in line with the growth in income. We agree with most of Greenspan's reasoning, but it may be time for new weapons.

Greenspan Out of the Closet

       We don't believe Greenspan's warning to the stock market could be much clearer. He really wants to cool the stock market off, and, this time, is doing something about it aside from talking about irrational exuberance. Now he is saying that the point is not whether stocks are overvalued, but that they are unduly affecting the economy and the outlook. He is talking about rising commodity prices and tightening labor conditions. What is different about his recent comments is the new focus on the stock market.

The Wealth Effect

       Though mentioning it often in the past, Greenspan is now going into much greater detail about the wealth effect, describing how rising stock prices and market value of assets held by households were creating additional purchasing power for which no additional goods and services have yet been produced. His testimony is peppered with quotable comments on the phenomenon, such as, The sharp rise in consumer outlays relative to disposable incomes in recent years, and the corresponding fall in the saving rate, has been consistent with this so-called wealth effect on household purchases.
       He even unveiled an indicator he tracks relative to the wealth effect, the ratio of household wealth to disposable income. Using income as a proxy for growth in the company's productive capacity, he reasons that a rising gap in the growth in wealth over income is equivalent to a growing gap in demand over supply. The ratio did not change much from 1988 to 1996, ranging between 4.8 and 5.1 times. But it rose to 5.7 in 1997, 6.3 in 1999 and is heading toward 7.0 times.

       The point is that a part of that growing wealth is spent and consumers are saving much less out of their incomes. The Fed estimates that three to four cents out of each dollar of stock market wealth is spent. That doesn't seem like much, but when multiplied times the trillions of dollars of new stock market wealth, it adds up to big figures, even by Washington standards.
       We have seen other studies estimating this wealth effect 7% to 8%. No one knows what the figure is for sure and it may be greater at some times than others. With record magnitude and length of the bull market, it should be safe to assume that the wealth effect is much larger than usual. There is, in our opinion, plenty of anecdotal evidence to this conclusion. Greenspan has estimated that the stock market has added a full percentage point to annual GDP growth over the last five years.
       The concern is that this excess wealth-based demand is not being fully met by supply, even with rising productivity. It is argued that the rise in productivity is leading to higher expectations for corporate earnings, higher stock prices, increases in household assets and higher purchasing power for which no additional goods and services have been produced. That is, the increase in consumption is more than offsetting the increase in supply from productivity gains.

Household Equity Holdings

       We also continue to see more studies and evidence of the potential wealth effect on consumer spending from asset values. This should make Greenspan all the more likely to search for new says of cooling the market speculation. Merrill Lynch recently pointed out that equities (defined as stocks, mutual funds, bank personal trusts, defined contract pension plans and state and local pension funds) have now passed real estate in household assets. Equities grew at a 25% compound rate from 1995 through 1999. The Fed estimated that the stock market accounted for 25% of GDP growth over that period and that consumers tend to spend 3%-4% of stock market wealth, compared to 5% of real estate wealth. We suspect that the wealth effect of equities has been higher than that recently due to the extended nature of the bull market, the strong spending on consumer durables and housing so late in the cycle, and the extreme decline in the saving rate. We also believe that the wealth factor from equities has played a role in the bidding up of home prices. Mortgage refinancing is a major way that consumers translate higher home prices into spending and that has been lower lately because of the higher mortgage rates.

Running Out of Cushion

       Greenspan is also conveying an impression recently that the need to act is becoming more critical. He also seems to be losing a little patience. The economy has been absorbing this excess demand in two waysthrough falling unemployment as more eligible workers have been coming into the workforce and sharply rising imports. but there are limits to both.
       Tightening Labor: The unemployment rate is already at the lowest level in more than a generation and wage increases will soon have to accelerate if demand does not slow. In fact, overall wage costs are starting to increase, and, in our opinion, have been significantly understated because of stock options and other incentives not accurately reflected in government figures. The pool of potential workers is falling and there is a limit to new hiring. Eventually, there will be inflationary pressures, unless the Fed restricts business from passing them along, or there will be a squeeze on margins.
       Rising Trade Deficit: As for international sourcing, some analysts suggest that Greenspan is overly concerned about excessive demand since the U.S. has the supply potential of the whole world to meet it. But the bulging imports, up 12% in 1999 alone, are pushing the trade deficit to record levels. It rose 65% in 1999 to a record $271 billion. That means that foreigners are holding that much more of dollar-denominated investments on top of those they accumulated from the previous record U.S. trade deficits in 1998 and before.
       This is the second imbalance in the economy and one that is not without limits. Foreigners will hold those dollars only as long as they have confidence in the value of the dollar. Should they start liquidating those investments or start spending them on U.S. goods in a much bigger way, the U.S. money supply increases and adds to inflationary pressures. The last time foreigners got tired of accumulating dollar investments because of huge U.S. trade deficits, they tried to turn them in for gold. It forced the U.S. to eliminate the convertibility of dollars into gold, pushed gold from $35/ounce to over $800 and ushered in double-digit inflation. The situation is not necessarily comparable today, but it should remind us that there are limits.

Credit Expansion

       Consumer Credit: In addition to imbalances in consumer spending and the trade deficit, excessive money and credit expansion has contributed to the Fed's problems. In 1998, when it was probably about to start to cool the domestic economy, the Asian crisis and fears of a global market meltdown, led the Fed to instead pump substantial liquidity into the market and lower interest rates. This easing contributed significantly to a continuation of the bull market in 1999 and heating up in the technology sector. Though it started to boost interest rates up modestly last June, it again input significant liquidity into the market in the fourth quarter in fear of potential severe Y2K disruptions. The result was the huge fourth market rally and technology stock orgy.
       At the same time, much of the consumer spending splurge was financed with credit and a substantial reduction in the consumer saving rate to all-time record lows. In December, consumer debt totaled $1.4 trillion and mortgage debt was $4.5 trillion, both up 10% from a year earlier. Some argue that there is no serious imbalance involved because the consumers also have huge capital gains. As usual, however, the aggregates don't always tell the true story. There is nothing to say that those consumers doing all the borrowing are the same ones that have the capital gains. In fact, logic would argue the opposite. A recent Fortune article reported that sub-prime consumer debt has increased from $62 billion in 1993 to $400 billion in 1999. We seriously doubt that these sub-prime borrowers are rolling in capital gains.
       Margin Debt: At the same time, we have also had a huge expansion in margin account debt to finance stock trading. Margin debt rose between two- and three-fold since March 1997. It rose 36% just since last September, financing much of the fourth quarter surge in technology stocks speculation.
       Margin debt among NYSE member firms was up another 7% in January alone, while stock prices were generally falling. There is also considerable anecdotal evidence that most of the increase in debt has been by a relatively small proportion of investors doing short-term trading of fast-moving technology stocks, along with hedge fund partnerships that utilize leverage in their trading activities. There is also evidence that firms offering Internet day-trading services are using a substantial proportion of the debt relative to other traditional brokerage firms. Though margin debt is still a relatively small 1.57% of market value, the ratio is about equal to the previous peak just before the October 1987 crash.

Fed Targeting the Stock Market?

       Putting aside for a moment his comments on the stock market, Greenspan's recent testimony erased most remaining doubts regarding the future direction of interest rate policy. He stated that there is little evidence that the American economyis slowing appreciably. He repeated the fact that he is not looking at the CPI to determine policy, that he does take the rise in oil prices seriously, and that labor costs are potentially inflationary. He finally convinced investors that the Fed would continue to raise interest rates until domestic demand is slowed and brought back into balance with supply. Stock prices have been weak ever since.
       Perhaps more importantly, as far as the stock market is concerned, many investors perceived his comments as a direct frontal attack on the stock market. For the first time, as discussed above, Greenspan introduced what amounted to a speed limit for the stock market, arguing that to control inflation, the prices of stocks and other assets should rise no faster than household income. In fact, he even stated that the only way to resolve the imbalance is to sharply curtail the rise in stock prices. In 1999, household assets increased twice as fast as household income. Some strategists went even further in writing that Greenspan was more specifically saying that he will continue to raise rates until the stock market comes down.

Time to Take Out the Rifle?

       The one problem with the Fed's policy, especially as related to the stock market, is that it's working too well for most stocks and not at all for many others. After his last testimony, the DJIA and blue chip stocks fell, but the technology stocks rallied in a stick-it-in-your-face response. We've reminded our subscribers on a number of occasions in recent months of the historical negative relationship between rising interest rates and stock market valuations. While it doesn't appear to be working for technology stocks, it has for most others. In fact, it was working all last year since more than half of all stocks declined in 1999, with a substantial number falling more than 20% and qualifying as a bear market. Some would also argue correctly that a bear market for most stocks began in 1998. So far this year, three-quarters of all the stocks in the S&P 500 are down.
       Beating Dead Horses: Most of these stocks don't need any valuation compression. There are already many very high quality stocks whose earnings are growing nicely that are at record low valuations. The rising interest rates have been pushing them even lower, raising the cost of capital for the companies and disrupting stock incentive programs. In the meantime, the speculative excesses have continued in the technology sector, especially among highly margined individual investors. This is the high-profile market that Greenspan should really want to cool off. It is not just that they are outperforming non-tech stocks. The massive transfer of funds from value and other non-tech mutual funds to aggressive technology funds or to individual stock trading further depresses the rest of the market as funds must liquidate non-tech stocks to meet their redemptions.
       Focus on the Sprinters: If Greenspan really wants to intervene in the stock market, it may be time to put away the shotgun and pick up the rifle. If Greenspan feels so strongly about the stock market's impact on excessive consumer spending, why not focus on the small number that are doing most of the aggressive short-term trading? Why penalize all the other investors in the stocks where there have not been very many capital gains over the past year or so and why threaten the economic recovery?
       Why not raise margin requirements from the current 50% level? Greenspan has said it is not an effective tool, but all we may need is a temporary change in sentiment to break the speculative momentum. He has said it is unfair to individual investors, but most of them are not using margin to aggressively trade high-risk stocks. As for the others, it may be fairer to slow them down before they lose all their money. And don't forget the role in the speculative binge played by leverage hedge funds. Would this be too much intervention by the Fed in the market? One of the key roles of the Fed is the growth and use of money and credit. As discussed earlier, it has had no small role in creating much of the speculation by injections of money and credit.
       While a hike in margin requirements would undoubtedly take some speculative steam out of the technology stocks initially, it would not halt investment in technology by mutual funds, pension funds and truly long-term individual investors. Technology is a very attractive place for long-term investment and breaking the speculative binge would return them to more reasonable valuations for long-term investors. Since so many stocks have already had their bear market, we also don't believe, except for a short initial reaction, that an end to the short-term momentum trading excesses would trigger a broader market decline.
       Editor's Note: With over three decades of experience, Alexander Paris is one of the best known and well respected economists and investment strategists in the business. Throughout his career, he has expounded the virtues of his unique free-market credit-cycle approach to economic analysis which has enabled him to predict all of the major turns in the economy over the past few decades. Along the way, Mr. Paris has authored several books, including two editions of the best-selling The Coming Credit Collapse, which accurately forecast the past credit problems in the banking, consumer and corporate sectors, and A Complete Guide to Trading Profits, which explains technical analysis in the stock market.
       With his economic philosophy as a centerpiece, Mr. Paris founded Barrington Research Associates, Inc. and Alexander Paris Asset Management, Inc. to advance a top-down approach to identify those industries and individual companies which would specifically benefit from economic and market trends. Barrington Research Associates, Inc. is a brokerage firm which provides economic and investment research to institutional investors, including most of the leading mutual funds, banks, pension funds, insurance companies and other professional investors. Alexander Paris Asset Management, Inc. is a registered investment advisory firm specializing in small and mid-cap growth stock investment management.
       The Alexander Paris Report is the only way for individual investors to gain access to the insight and recommendations that institutional investors have relied on for years. The Alexander Paris Report provides a no nonsense analysis of economic and political events and trends and their implications on domestic and world economies. In addition, Mr. Paris spotlights several stocks which he expects to outperform the market. The Alexander Paris Report is published monthly by HMR Publishing Co., 161 North Clark Street, Suite 2950, Chicago, IL 60601-3221, 1 year, $195. Telephone (312) 634-6370, Fax (312) 634-6350, or call toll free (800) 416-7479.

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