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Andrew Leckey's Q&A

Watch for False Claims
on Internet Bulletin Boards

By Andrew Leckey

       Talk is cheap, especially on one of the popular Online bulletin boards. you can jabber about stocks to your heart's content, soak up the pithy observations of others and perhaps learn something new in the process.
       But behind the fun of chatting up stock investments on the Internet lurks the possibility you'll receive misinformation stemming from fraud or a hoax. Scam artists or pranksters sometimes pump up companies or pretend to share "inside" information. On some investment bulletin boards, they can hide their real identity behind aliases, creating the illusion of widespread interest in a small, thinly traded stock. They may claim to be unbiased observers when, in fact, they're either company shareholders or paid promoters.
       Questionable tactics sometimes take place in Online newsletters as well. So it always makes sense to consider as many sources as possible before making a decision and to seek out those that are reputable.
       Consider these Internet-related events of recent months:
       Two California men pleaded guilty to criminal charges that they engineered an Internet fraud scheme involving a tiny shell company, NEI Webworld Inc. They used phony "screen names" to post bogus information and sold their shares as the stock's price rose, making an illicit gain for themselves of $364,000.
       A Washington, DC law student settled Securities and Exchange Commission charges that he used a stock-recommendation Web site to manipulate the prices of four thinly traded stocks, generating $345,000 in profits for himself and his associates.
       Credit Suisse First Boston filed a federal suit in New York City against 11 individuals for posting "false and defamatory" messages about one of the brokerage firm's analysts.
       The SEC filed civil fraud charges against a New York-based stock market guru, contending he manipulated the market on Online bulletin boards, making hundreds of thousands of dollars in illegal gains by encouraging people to buy certain stocks and then sell them as soon as the buying began.
       "While other people are watching `Survivor' on television, I'm reading Internet bulletin boards, such as the Silicon Investor," said Mary Calhoun, president of Calhoun Consulting Group in Waltham, MA, which advises firms involved in securities litigation. "Although it's rare that posted messages are trying to manipulate stocks or move markets, it does happen."
       The biggest mistakes average investors reading the bulletin boards make involve penny stocks, she believes, because the unsophisticated "really believe that a 50-cent stock is headed to $10 a share."
       Of course, most people reading bulletin boards are just looking for an edge wherever they can find it, or seeking something new to research.

       "I own stocks such as Intel, Cisco Systems and Sun Microsystems, but I never read the boards about them because they're such solid companies," explained Judy Muldawer, owner of Silicon Heights Computers in Albuquerque, NM, and member of the Silicon Investor (www.siliconinvestor.com) bulletin board site since 1996. "When I actually want to read about something is when I've found a stock that somehow looks interesting to me."
       For example, Muldawer recently stumbled upon a stock simply because it had split. With her interest piqued, she went to the bulletin boards to learn more about it. The bulletin boards definitely want a reputation for helping, not hindering, the investment process.
       "We really caution people that they should never rely on a single piece of information to make an investment decision, whether it's from a Wall Street analyst, a cocktail party, a newspaper article or a message board," said Tara Burgess, manager of community development for the investment bulletin board Raging Bull (www.ragingbull.com) in Andover, MA. "View the message boards with a cautious eye and understand how they fit into your overall due diligence process."
       Raging Bull has "community advocates" who respond to complaints from members that message information may be wrong, Burgess said. If they find the information is false, it will be taken off the message board.
       With the growth of the Internet and greater public interest in investing, expect greater problems in the future.
       "We receive 200 to 300 e-mails every single day from people who believe that some sort of suspicious conduct is going on," said John Reed Stark, director of the Securities and Exchange Commission's Office of Internet Fraud in Washington, DC. "Although it sometimes takes a little longer, most of these messages leave all kinds of footprints and we can generally track them down within a day or two."
       The SEC's enforcement division has brought more than 140 actions involving the Internet over the past two years, Stark noted. His advice is to never base an investment decision on what you read in a message board. That's because credibility and integrity are the two major considerations when considering advice, he added.
       Before you put money in any company's stock you've found out about on a bulletin board posting or an Online newsletter, Stark recommends that you get financial information from the company recommended and analyze it; verify the claims of new products or lucrative contracts; call suppliers and customers of the company and ask if they really do business with it' and check out the people running the company.

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