Accounting Gimmicks
Keeps Investors In The Dark

By Richard Moroney, editor
Dow Theory Forecasts

       Profits don't mean what they once did.
       You will not hear this from company managers or Wall Street accountants, but a company's publicly proclaimed bottom line often bears little relevance to its true performance. Everybody knows about the many financial exaggerations of Lucent Technologies (NYSE: LU). And e-commerce company PurchasePro's two downward revisions of its March-quarter earnings were widely reported as an example of Internet bubble accounting gone disastrously wrong.
       But in most cases, accounting shenanigans are more subtle. Companies can use a variety of tricky but legal financial maneuvers to make the bottom line look better.
       Some of the legerdemain requires the cooperation of analysts who accept a company's questionable numbers as Gospel. In recent months, much has been written about the lack of objectivity among analysts, partly because they work from brokerages that have financial interests in the companies they cover. Often these complaints are valid. What can you do about it? Simple: Do not routinely accept analysts' statements and opinions as fact.
       Under public pressure, brokerage houses are taking baby steps toward self-regulation. The Securities and Exchange Commission, too, could produce new rules. But an investor's best protection is a combination of knowledge and a sharp eye.
       Below we explain several financial reporting gimmicks and tell you how best to deal with them.

Pro-Forma Follies

       Internet portal Yahoo's June-quarter earnings report made for lousy reading. Net income was $8.7 million, or $0.01 per share, down from $69.1 million, or $0.11 per share, during the same quarter in 2000. Bad news. Unfortunately, it was much worse.
       The above profit numbers are "pro forma." In the past, companies generally used such numbers to adjust existing financial statements to compare them to current results. Such action is necessary when a company makes a large acquisition and the two companies' results are combined to provide a more accurate measurement of year-over-year performance. But now companies are moving far beyond the traditional practices. Here is what Yahoo means by pro forma.
       "Pro-forma net income and net income per share calculations...exclude acquisition-related and restructuring charges, amortization of intangibles and stock compensation, employer payroll taxes on gains realized by employees from non-qualified stock option exercises, derivative and impairment gains and losses from certain assets, income related to contract termination fee, and gains or losses from the exchange or sales of certain equity investments.

       In order to post that $0.01 profit, Yahoo had to ignore a lot of bad stuff. Acquisition and restructuring charges are typically excluded, but it is easy to argue that amortization, payroll taxes, and investment gains or losses should be included in operating income. Take away the "pro forma" cloak, and the company lost $48.5 million, or $0.09 per share, compared to a profit of $53.3 million or $0.09 per share, a year earlier.
       Inherently, there is nothing wrong with pro-forma numbers, also called "normalized" or "core." A study by two Georgia State University professors indicates they might even be more useful than statements prepared according to Generally Acceptable Accounting Principles (GAAP). But there are no official rules regarding pro-forma financial reporting, and that has the SEC worried. The regulatory agency's chief accountant said pro-forma numbers can offer a "tilted, biased picture to investors."
       Barring new SEC regulations, companies will continue to use pro-forma numbers in financial statements, and many analysts will continue to pass the results on verbatim.
       What you can do: As an investor, your best option is to read the company's explanation. While some firms simply report pro-forma numbers with no discussion. Consider those omissions when you assess the value of the company's earnings. If you don't like what the company excludes, ratchet down the profit figures and make investment decisions based on the revised numbers.

Big Bath Write-offs

       When inventory or receivables decline in value, companies can write off or charge off the change in value.
       This is a noncash charge against net income, and companies have routinely excluded it from profit numbers used on Wall Street. But what should investors do when the write-off represents a large portion of operating income?
       Such charge-offs are called "big baths," and investors certainly get soaked. Perhaps one of the biggest "baths" this year was taken by Cisco Systems, the networking giant. Its April-quarter pro-forma earnings of $230 million excluded the usual suspects. In fact, the company had a net loss of $2.7 billion for the quarter. Much of that loss came from a $2.2 billion write-down of inventory.
       Asset write-downs are noncash charges, but any time a company has spent $2.2 billion to acquire something and later admits that those items are valueless, it has implications regarding management's ability. Unfortunately, Cisco's disclosure reads as it the company routinely discards billions in inventory.
       Over the past several years, Microsoft (Nasdaq MSFT) and Intel (Nasdaq INTC) boosted their earnings with investment gains. That policy came back to bite Microsoft in the June quarter, as it had to write off a $3.9 billion impairment of some investments, resulting in a net investment loss of $2.6 billion. The company's earnings release treated the investment loss the same way it treated investment gains subtracting it from operating income to result in net earnings of just $66 million, or $0.01 per share. It was useful, straightforward disclosure, but pointless from an investment standpoint, as analysts backed out the charge and reported that Microsoft met earnings targets of $0.43 per share.
       What you can do: Look at the write-offs, and if you do not like them, do not figure them into the earnings, irrespective of what analysts do. Also consider a company's track record in growing per-share book value, since write-offs will reduce book value.

When In Doubt, Leave It Out

       Sometimes earnings statements simply exclude line items that are relevant for valid comparisons. Philip Morris (NYSE MO) said its June-quarter "underlying diluted earnings per share" rose 8% to $1.03. The company used results from recently acquired Nabisco for 2001, but not for 2000.
       Excluding Nabisco in 2000 gave Philip Morris' Kraft subsidiary an operating-revenue increase of 26%. In the text of its earnings release, Philip Morris offered a pro-forma number, which indicated that operating revenues of the combined companies actually declined when Nabisco's 2000 sales were included.
       What you can do: Read the whole earnings report. Corporate executives know that not all investors read the earnings report, and most of those who do probably stop after the first page. If you actually read the text and see where the company derives its revenue, you will understand those numbers better, which will help you properly value the company.

Bogus Earnings Surprises

       Nobody seems to mourn the departure of the vaunted "whisper numbers," those amorphous targets a penny or two above consensus estimates that growth companies had to meet to avoid the wrath of the bull market gods. But exceeding expectations had never gone out of style.
       Hewlett-Packard (NYSE HWP), maker of computers and printers, has been hit hard by a general economic slowdown as well as company specific operational difficulties. It also blasted past profit estimates in the July quarter.
       Excluding goodwill amortization and a loss on the sale of its VeriFone unit, H-P earned $0.11 per share during the quarter, nearly three times the $0.04 expected. But this surprise came in the wake of a series of earnings warnings from the company over the last several quarters. The stock barely moved, as nobody was impressed that H-P beat drastically lowered numbers.
       But investors looking at historical earnings data a year from now will just see a 175% surprise.
       What you can do: Unfortunately, historical data for earnings-estimate revisions is hard to find. Your best weapon here is to compare results in a given quarter to results in that same quarter for the last several years. If the company tops estimates in a down year but not in up years, you could be looking at a case of lowered estimates.

Other Trouble Spots

       Here are a few more common accounting gimmicks:

  • Nonoperating income: Often companies will use litigation awards or other sources of nonoperating income to fatten profits.
  • Inflated pension returns: General Electric (NYSE GE) projects that its pension fund will generate a 9.5% annualized return. That seems rather high for a conservatively managed investment vehicle, and any shortfall will have consequences for predicted earnings.
  • Constant currency: Because the dollar has remained strong for so long, many companies like to report their revenue or earnings in constant currency, ignoring the adverse impact of exchange rates on their foreign operations. So watch for firms that report constant-currency numbers at the top of the earnings statement and then switch to GAAP numbers several pages later.

       Editor's Note: Richard Moroney is editor of Dow Theory Forecasts, 7412 Calumet Ave., Hammond, IN 46324-2692, 1 year, 52 issues, $259. Visit the web site at www.dowtheory.com.

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