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DISPLAY
ADVERTISING RATES |
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Specifications
width x depth |
1 time |
3 times |
6 times |
12 times |
| Full Page |
10-1/4 " x 15-1/2 " |
$3,268 |
$2,976 |
$2,852 |
$2,728 |
| Half |
10-1/4 " x 7-1/2 " or 5 x 15-1/2 " |
1,643 |
1,488 |
1,426 |
1,364 |
| Junior |
7-1/2 " x 10" |
1,590 |
1,440 |
1,380 |
1,320 |
| Quarter |
10-1/4 " x 3-7/8 " or 5 x 7-1/2 " |
780 |
735 |
720 |
705 |
| Eighth |
2-3/8 " x 7-3/4 " or 5 x 3-7/8 " |
440 |
408 |
384 |
376 |
| Twenty-Fourth |
2-3/8 " x 2-1/2 " |
150 |
138 |
135 |
128 |
| Costs per Column Inch |
14-1/2 picas or 2-3/8 " wide |
60 |
57 |
54 |
51 |
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CORPORATE
REPORT ADVERTISING RATES |
| Corporate
Updates and Interim Reports and
Investment Advisory Digest sections: $68 per column inch.
Rates are based on 3 columns to the page. Column measure is 19
1 / 2 picas or 3 1 / 4 inches wide. Column inch consists of 14
agate lines. Rates include posting on the Bull & Bear's Web
site www.TheBullandBear.com |
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| MECHANICAL: |
Type page |
10-1/4 " wide x
15-1/2 " deep |
|
(offset) |
Trim size |
11-3/8 " wide x 17"
deep |
| |
Column width |
14-1/2 picas or 2-3/8 ",
Depth 217 lines |
| |
Number of columns |
4 |
| |
Halftones: 6585 line recommended. Repro proofs,
artwork or negatives accepted. Reverse or screening $10 additional.
Reductions or enlargements $10 additional per shot. Nominal charge
for typesetting. |
| COLOR: |
For color: Supply color separated film, size as,
or scotch prints of each color, or transparencies, or reflective
art. Progressive proofs or color sample must accompany material. |
| |
Standard Color, Extra |
$150 |
| |
Matched Color, Extra |
$175 |
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4-Color, per page Extra |
$500 |
AGENCY
COMMISSION: |
Agency commission of 15% is allowed to recognized
agencies only. Cash discount of 2% of the net if paid within
15 days of the invoice date. |
POSITION
CHARGES: |
Guaranteed page 10% additional. Guaranteed page
and position 25% additional. |
| INSERTS: |
$150
per 1,000 brochures. Sizes cn range from postcard to a four-page
brochure. Call for rates on brochures exceeding four pages. |
| LIST
RENTAL: |
Bull
& Bear subscription list of high-powered investors is available
for rental use through INFOMAT Inc., 2360 Plaza Del Amo, Ste.
105, Torrance, CA 90501, (310) 212-5944, Fax (310) 212-3026 |
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To reserve your space
in